MisterCellaneous

Just like Timex, it takes a licking and keeps on ticking.

Friday, November 14, 2008

Newsweek says it may not be dead, but it's definitely not looking really good.

Jefferson Wolfe: This is what my resume said a few years ago. I didn't believe it then, either: "Your need for a dedicated and creative writer with the know-how to effectively write stories that appeal and motivate diverse audiences has prompted me to submit to you my confidential resume for your consideration. My résumé does more than recite a dry job history. I want you to see how I have reached diverse audiences. Behind my words are my unchanging professional standards:  My responsibility as reporter goes far beyond researching, interviewing, and writing articles. I must find the right stories while they are still fresh.  I must build popularity by writing columns that increase the size of your readership.  My success depends on my credibility – with my sources, coworkers and with readers."

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