Serial cereal blogging (Or, breakfast at BK)

According to this, Burger King is trying to horn in on McDonald's breakfast business. The fast food giant is adding egg and breakfast meat platters and pancakes, sort of like McDonald's, and some other items.
According to the story:
"Burger King is introducing nine new breakfast items including blueberry biscuits and pancake platters and planning a major breakfast marketing blitz — all with an eye toward eating up some of McDonald's morning business."
According to the AP story:
"THE NEWS: Burger King is introducing nine new breakfast items and planning a major marketing blitz — all with an eye toward eating up some of McDonald's morning business.
THE PUSH: Chief Marketing Officer Mike Kappitt said the company has dabbled in breakfast for years since Burger King introduced breakfast in 1979 but is now making it a major focus with six new television ads.
THE NEW FOOD: The new offerings include platters of pancakes, eggs, sausage and other breakfast items ranging from $2.29 to $4.29 and a ciabatta sandwich with eggs, ham, bacon, tomatoes and cheese for $2.89."
Investorplace.com tells us something interesting about the money involved:
"It’s conspicuous that this menu reformulation comes amid a buyout. That’s because breakfast sales are a measly 12% of total BK revenue – compared to McDonald’s, which pulls in about 25% of its sales first thing in the morning. Clearly there is room to grow, and making a push for breakfast sales makes good business sense for Burger King."
While I have generally preferred BK's hamburgers to McDonald's, their breakfast has never appealed to me much. I like their french toast sticks and their little hash browns, but I am not a big fan of croissants, so many of their breakfast sandwiches just leave me cold.
I do, however, really like McDonald's in the morning. So, if BK can come up with something similar, but better, they can probably win over at least some of my fast-food breakfast business.
So, I'll probably give the new option a try one of these days.
More later, when there's more, later.