Ever seen the commercial where the owner of Lifelock has a semi with his social security number on the side? He tells the viewing audience that, even though his number is widely available, his identity is completely safe.
I sat through a sales presentation/information session about this service, which is sold kind of like insurance. I always thought it sounded good, but most of the things they will do for you, you can do yourself, to include putting a hold on your credit with the big three credit companies.
This article says it may not be quite as good as advertised.
ID-protection ads come back to bite pitchman
SAN JOSE, Calif. - Todd Davis has dared criminals for two years to try stealing his identity: Ads for his fraud-prevention company, LifeLock, even offer his Social Security number next to his smiling mug.
Now, Lifelock customers in Maryland, New Jersey and West Virginia are suing Davis, claiming his service didn't work as promised and he knew it wouldn't, because the service had failed even him.
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