Every now and then, I finish eating and the waitress brings me a credit card bill to sign and hands me a pen from another restaurant.
While it always makes me laugh a little bit, if I owned a restaurant, I sure as heck would not want to be advertising somebody else's place.
Firstly, I'd take away all her pens.
Secondly, I'd buy a whole bunch of cheap promotional pens with my restaurant's name and address on them.
I'd make sure every customer had one of these pens to sign his credit card receipt. I'd also encourage patrons to keep the pens and use them to sign their bills at other restaurants.
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